How SaaS Companies Can Succeed with Intentional Retargeting | Interview with Brian Yam from Paragon

How SaaS Companies Can Succeed with Intentional Retargeting Interview with Brian Yam from Paragon

Introduction

On a mission is to build a new visual programming language for anyone to become part of the future of software development is Paragon, an embedded solution for integrating your product with third-party SaaS apps, providing your customers with a seamless, unified integration experience. The Head of Marketing, Brian Yam joined us to dive into the new space they’re working in and his perspective on growth. He has been looking into intentional retargeting on LinkedIn and the future of their website. Brian hopes to personalize the user experience and focus on copy and messaging as a critical element to the buying journey.  

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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