The Impactful Journey of an Informative, Engaging, and Conversion-Driven Website | Interview with Hailey Ingraham from Event Cadence

Introduction

In today’s fast-paced world, maintaining a strong and consistent connection with your employees, customers, and communities is crucial. Event Cadence is an all-in-one event experience platform. Hailey Ingraham, Lead of Marketing Operations explains that Event Cadence helps event planners and attendees streamline the event experience by providing a digital platform for registration, scheduling, networking, and resource access. The company serves various industries, with a focus on pharmaceuticals and medium to enterprise-sized companies hosting both internal and external events. Hailey mentions that their top client acquisition channel is word of mouth, emphasizing the importance of referrals in building credibility. Beyond referrals, the company actively positions itself as an industry expert, offering valuable resources like blog articles and webinars to address evolving event planning needs and participating in technology guides. The company’s website plays a pivotal role, serving as a comprehensive information hub that showcases their expertise, commitment to value, and product features through case studies and testimonials. It also serves as a point of contact for inquiries, making it effortless for potential clients to engage and initiate discussions, ultimately it’s an informing, engaging, and conversion-driven website.