Driving Growth Through Engaging and Educating Target Audiences | Interview with Julio Orozco from Belvo

Introduction

Leveraging the capabilities of open finance means you can tap into new audiences, enhance user engagement, and improve conversion rates. Belvo helps businesses do that by powering the next generation of financial innovators in Latin America. Julio Orozco, Marketing and Communications Manager discusses their role as the leading open finance platform in Latin America, focusing on providing financial data to fintech and financial institutions to improve financial inclusion in a region with highly underbanked populations and fraud issues. They primarily target B2B clients in the credit, risk, and innovation departments, aiming to establish a close relationship with them. Their growth efforts revolve around education and thought leadership, particularly through their website, where they focus on providing informative content about open finance; engaging and educating their target audience. Additionally, they actively participate in media relations and events, leveraging their presence as thought leaders in the industry. Their inbound marketing efforts are robust, with the website acting as a primary point of contact, with over 40% of sales coming from inbound leads. Belvo emphasizes education through its website and continuously works on improving it, considering potential enhancements like educational videos. As a holistic marketer, Julio handles various responsibilities, including paid campaigns, website localization, PR, field marketing, data analysis, coaching sales teams, and media relations.