Introduction
Understanding the nuances of risk management can present a significant challenge for many individuals and businesses. Stockguard makes it simple with their risk management portal. Nathaniel Miller, Director of Marketing discusses their unique approach to agriculture risk mitigation. Stockguard offers two USDA-backed products, Livestock Risk Protection, and Livestock Gross Margin, aimed at securing the financial stability of farms by safeguarding against market fluctuations. Their target audience includes a wide range of farmers, from small family-run farms to larger operations, all seeking to protect their farm’s viability. Stockguard’s website primarily serves an educational role, helping users understand their products, but they plan to improve its usability for easier access and purchasing. Nathaniel focuses on creating user demos, producing explainer videos, and working on partnerships and in-person events to enhance industry presence and outreach. Nathaniel further emphasizes the importance of analytics and collaboration with the sales team to refine their approach and product offerings.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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