The Power of Outreach, Word of Mouth, Industry Events, and Community Engagement | Interview with Joshua Riley from SignageOS

The Power of Outreach, Word of Mouth, Industry Events, and Community Engagement Interview with Joshua Riley from SignageOS

Introduction

The role of digital signage has evolved into a dynamic storyteller that engages, informs, and transforms spaces across various industries. SignageOS is the world’s leading digital signage innovative platform with the goal to open up the ecosystem to all. Joshua Riley, Senior Marketing Ops Specialist explains that digital signage is used across various industries, including retail, transportation, healthcare, and education, and involves both hardware and software components. Signage OS specializes in bridging the gap between different content management systems (CMS) and hardware to ensure compatibility. Their device management tools help clients monitor and manage screens remotely. Joshua discusses their client acquisition channels, emphasizing outreach, word of mouth, industry events, and community engagement over social media. He highlights the strengths of their website, such as simplicity and easy access to demos and case studies, while also acknowledging a need for better clarity in explaining their services to visitors.

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