Navigating Growth: A Journey of Diversification in Digital Marketing | Interview with Manuela Willbold from ClickDo

Introduction

In the world of business and information, SEO and digital marketing have become the engines that drive success and visibility. So it’s services provided by companies like ClickDo that give us the competitive edge. Manuela Willbold, Senior Digital Media Manager and Marketing Strategist, dives into the agency’s specialization in content marketing, PR, and link building. Manuela highlights that they work with a wide variety of clients across different industries, from small local businesses to medical entities. She discusses their expansion into the German market, highlighting the challenges and opportunities with a clear commitment to diversification. Their client acquisition and lead generation efforts are multifaceted through various channels, including LinkedIn, Facebook, and Twitter, as well as effective sources of SEO tools like Ahrefs and SemRush, bringing inquiries from those impressed by the agency’s online presence. As the initial touchpoint, the team emphasizes the importance of a user-friendly website with engaging content and calls to action. By tailoring content to the specific needs and interests of visitors, and strategically placing compelling calls to action, the website becomes an integral tool for converting curious visitors into potential customers and clients.