Introduction
Getting ready for the future is all about making the right moves today. Mercer is preparing you for the future of work. Improving health and well-being and reshaping retirement and investment outcomes. Alishia Salmon, Director Of Marketing Operations joins us from Mercer, formerly known as Leapgen. Mercer is a digital transformation consultancy based in Dallas, Texas, and they help global organizations rethink their technology and digital strategy to create a more seamless digital work environment. They’ve recently been acquired by Mercer, expanding their resources and reach. They primarily work with large companies, including various industries like consumer brands, financial companies, manufacturing, healthcare, and technology. Alishia mentions that their client acquisition largely comes from networking, word of mouth, and thought leadership. Their website serves as a dynamic educational platform, providing valuable insights and real-world case studies. Alishia emphasizes their human-centric approach and the importance of creating a digital workspace that scales empathy for employees, making interactions and processes more user-friendly and efficient.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.