Introduction
In today’s interconnected world, overcoming network complexity has become more critical than ever. Lauren Malhoit, Director of Technical Marketing and Growth joins us from Men&Mice, recently acquired by BlueCat to boost its industry-leading DNS, DHCP, and IP address management (DDI) platform. They specialize in managing common networking services like DNS, Dhcp, and IP for modern enterprise tech architectures. Lauren discusses their move to a product-led growth strategy, emphasizing the importance of a user-friendly website and content that provides value to potential clients. They have made extensive improvements to their website to ensure it serves as an informative and user-friendly hub. The emphasis is on eliminating irrelevant or vague content, focusing on providing potential users with in-depth information. This approach aligns with their commitment to a user-centric experience, prioritizing what the daily user needs to make informed decisions about their services. Lauren highlights the need for cross-functional alignment within the organization to achieve growth.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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