Unveiling the Power of Organic Content: Driving Website Traffic and Conversions | Interview with Devon Higgins from PhotoUp

Introduction

As the age-old adage goes, ‘A picture says a thousand words.’ PhotoUp offers market-leading solutions for real estate photographers. Devon Higgins, VP of Marketing at PhotoUp explains that they primarily work with real estate photographers and offer services like photo editing, virtual tours, and other digital marketing tools to help agents sell their listings. However, they are launching an iOS app that allows real estate agents to take and edit photos themselves, making the process more efficient. Photoup’s growth initiatives and client acquisition strategies revolve around adapting to evolving real estate industry needs and leveraging multiple marketing channels. Their commitment to content marketing, including regular posts, social media, and video tutorials, serves as a valuable magnet, attracting potential clients. Devin emphasizes the effectiveness of organic content in driving website traffic and conversion, where they offer a freemium model with ten free credits to attract users. Paid advertising, particularly Google Ads, complements their organic marketing efforts, Photoup recognizes the importance of website optimization, ensuring user-friendly layouts, fast loading times, and mobile compatibility to convert website visitors into customers.