Introduction
In the dynamic landscape of healthcare, physicians are increasingly harnessing their expert opinions to shape actionable insights that drive positive change. KeyOps is a physician engagement platform that is transforming the relationship between physicians and life science companies. Rachel Abitan, Community Engagement and Loyalty Manager gives us more insight into KeyOps which was founded by physicians for physicians, aiming to transform how engagements between physicians and life science companies are done in the digital space. They provide solutions for rapid payments, simplified outreach, and speeding up decision-making for both physicians and life science companies. Rachel discusses the importance of organic reach and word of mouth, along with their website and social media presence on platforms like LinkedIn and Twitter as key marketing channels. She highlights the website’s role as an information hub and trust-building tool. In her daily role as a marketing leader at Key Ops, Rachel focuses on social media strategy, relationship building with physicians, troubleshooting, and staying updated with the ever-changing social media landscape.
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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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