Our cookieless technology uses an advanced method known as digital fingerprinting to track and engage visitors without relying on cookies. Instead of storing data in the browser, Pathmonk identifies and tracks visitors based on a combination of unique characteristics such as their device type, operating system, browser version, screen resolution, installed fonts, time zone, and even subtle behavioral patterns like mouse movements and scrolling habits. By analyzing these features, Pathmonk creates a digital fingerprint that recognizes visitors when they return to your website or interact across ad platforms.

The process doesn’t store any personal data but instead creates a unique identifier based on these attributes. This ensures high precision in tracking while avoiding the privacy concerns associated with traditional cookies. Additionally, Pathmonk’s fingerprinting works across different sessions and platforms, ensuring seamless engagement and retargeting even when users switch devices or clear their browser history. This privacy-friendly approach is fully compliant with modern regulations like GDPR and CCPA, ensuring that you can continue to retarget and re-engage potential leads with highly relevant content without compromising their data privacy or relying on third-party cookies.

Traditional retargeting relies heavily on third-party cookies, which track users across multiple websites by storing small pieces of data in their browsers. This allows advertisers to follow users across the web, showing them ads based on their past behavior. However, third-party cookies are increasingly being phased out due to privacy concerns and regulations like GDPR and CCPA, which limits the ability to track users across sites.

Cookieless retargeting, on the other hand, uses more sophisticated and privacy-friendly techniques.

There are various methods to implement cookieless retargeting, such as contextual targeting, or server-side tracking. Pathmonk specifically uses a technique known as digital fingerprinting.

Digital fingerprinting works by collecting a combination of non-personally identifiable attributes from a visitor’s device and browser, such as their device type, operating system, screen resolution, time zone, browser version, and even subtle behavioral patterns like mouse movements or typing speed. These attributes are unique enough to create an identifier—a “digital fingerprint”—that can recognize visitors without needing to store cookies in their browsers. 

Intent-based retargeting is a smarter way to re-engage visitors by focusing on what they actually do on your website. Instead of just showing ads to anyone who visits, it looks at their real-time actions—like what pages they browse, how long they stay, and what they click on. This helps figure out what they’re interested in and what they’re likely to do next.

For example, if someone spends time on a product page but doesn’t buy, intent-based retargeting can show them personalized content or offers related to that product when they come back to your site. This approach is much more targeted because it’s based on what the visitor has shown interest in, making it more likely they’ll convert into a lead or customer.

Running ads for the upper funnel helps you attract new visitors, but not all of them will convert on their first visit. Retargeting is crucial because it focuses on visitors who have already shown interest but haven’t taken action yet.

By delivering tailored ads based on what they did on your site, retargeting encourages these visitors to return and complete their journey, whether it’s making a purchase, booking a demo, or signing up.

It ensures that the investment you’ve made in top-of-funnel ads leads to more conversions in the middle and bottom of the funnel.

Pathmonk is the perfect complement to PPC agencies, as it helps maximize the value of every visitor you bring in. Instead of relying on traditional third-party cookies, Pathmonk uses real-time intent signals to engage visitors with personalized content and offers, tailored specifically to what they’ve shown interest in on your client’s site. This means you can drive higher conversions from the traffic you’re generating, without needing to adjust ad settings or audience targeting.

Since Pathmonk’s solution is fully cookieless, it’s also a future-proof strategy that prepares your clients for the phase-out of third-party cookies, ensuring privacy compliance and continued effectiveness even as privacy regulations tighten. By offering Pathmonk’s retargeting as part of your PPC services, your agency can provide a more comprehensive solution that doesn’t just drive clicks but also delivers conversions.

If you’re interested in partnering with Pathmonk, we’d love to connect and explore how we can support your clients’ growth together.