Headless CMS Made Simple and Collaborative | Adam Padzik from Agility CMS

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Welcome to today’s episode of Pathmonk Presents. Let’s talk about today’s guest. We have Adam from Agility CMS. Good to have you on the show today. Thanks. How’s it going?

Adam Padzik: Good. Thanks for having me.

Rick: Of course. Of course. Happy to have you. So, Adam, we were talking about Agility offline for a second, and I said, I just want you to tell me more about Agility and to tell our listeners about Agility because you obviously do a much better job than I could do. So what’s the heart of what you do with Agility CMS?

Adam: We’re a leading headless content management system provider. What really makes us stand apart is that our software is actually really easy to use and it’s backed by truly incredible support—real people, responsive teams, getting in there with developers and content creators, not just to get people set up but to assist with any additional help they need. That’s what we constantly hear from our customers—they really appreciate that.

We’re also a quickly evolving headless content management system. The history of CMSs went from what we call monoliths, where everything people did was all in one system outputting directly to the front end, to headless CMSs. This decoupled the front end from the back end, providing benefits like security and flexibility but also introducing challenges. Content editors need to see what the end user will see, and that’s where we’re evolving—providing value for our customers in this area.

So, in short, we’re a leading content management system for all sorts of different industries and customers.

Rick: I like it. I like your use of the word “revolution.” It sets the tone for what you can expect when working with you guys or maybe the culture inside the company. Is that intentional? Revolution is a powerful word.

Adam: Yeah, you’ve got to keep evolving, right? I don’t have to tell you—you’re at Pathmonk. You know every day brings new challenges, evolution, or even revolution. You’ve got to stay on top and stay nimble.

Rick: That’s a good one. Which type of businesses or industries are you able to revolutionize, let’s say?

Adam: We cover a broad range of industries. We have a lot of experience with financial institutions and entertainment companies. For example, in Canada, the largest cinema chain, Cineplex, is our customer. We also work with retail, manufacturing, and other sectors. Every industry has its own unique challenges—different connections and databases working behind the scenes. It’s fascinating to see how that plays out across industries.

Rick: I’m sure it is! But are there patterns? Is there a core issue that you solve for these companies, or does it vary significantly?

Adam: In the world of content management systems, the biggest challenge we see is how teams use these tools and what happens when they need help. It’s not just about getting onboarded—it’s about ongoing support. You’re dealing with development teams, security teams, marketers, and content editors. All these teams have to use the CMS daily to deploy blog posts, update web pages, and more.

That’s where we shine. Our agency background is in our DNA, and it means we see our customers as partners. When issues arise, we’re right there with them. We even have our CTO working directly with development teams when needed. We’re doubling down on the human support aspect, which really sets us apart.

Rick: That’s awesome. The level of support and your agency DNA definitely seem like game-changers. Say I’m a developer or editor looking for a CMS. How would I typically find Agility?

Adam: In our world, it’s a mix. Companies looking for a CMS might involve procurement, development teams, marketing, or even an agency partner. Many find us through online research—comparison articles, review websites like G2 or Capterra, or technical SEO searches. Forums like Reddit and specialized communities are also key places where we engage. Social media, particularly LinkedIn, is another focus. For bottom-of-the-funnel searches, free trials and personalized demos are big.

Rick: Okay, so SEO and research are important for you. When people land on your website, how critical is it for attracting and converting clients? And do you think it has standout strengths or areas for improvement?

Adam: A website is the most important piece of real estate you have. It’s your biggest owned channel, and it’s completely under your control. Technically, you need to nail things like page load speeds and SEO. Content-wise, you need to strip away fluff and deliver value quickly. For us, ease of use and best-in-class support are core strengths, so we focus on those and make the path to conversion as simple as possible—whether that’s a free trial or a demo.

Rick: That makes sense. You recently launched Web Studio. Can you tell me more about that?

Adam: Web Studio is our new experience for editing, previewing, and collaborating on content. It provides immediate previews, real-time collaboration, and improved approval workflows—all within the CMS. It’s faster, easier, and eliminates inefficiencies like emailing drafts back and forth. For teams managing complex websites, it’s a game-changer.

Rick: That sounds perfect for streamlining collaboration. Let’s change gears and talk about you as a leader. What are your key tasks on a day-to-day basis?

Adam: Right now, I’m a one-person marketing department, though we’re about to expand. My day ranges from strategy to execution—budget planning, writing content, publishing blog posts, and managing reviews. It’s a mix of everything, but I’m excited to grow the team and scale our efforts.

Rick: That’s a lot to juggle! We’re at the end of the interview, but I’d love to dive into some rapid-fire questions. Short and crisp answers only—ready?

Adam: Let’s do it.

Rick: Text or video?

Adam: Video.

Rick: What’s the most recent video you watched that stuck with you?

Adam: A movie trailer for Heretic with Hugh Grant. It didn’t give too much away, which I appreciated.

Rick: If you could automate one repetitive task, what would it be?

Adam: Scanning the web for mentions of us or topics we should engage with.

Rick: If you could give advice to your younger self, what would it be?

Adam: Research how your education aligns with your career path. Make sure your time and money are well-spent.

Rick: Great advice. Finally, if someone forgets everything about this interview, what’s the one thing they should remember about Agility?

Adam: Just because you run a big, complex website doesn’t mean your CMS has to be clunky or hard to use. Agility CMS is easy to use with great support. Check us out!

Rick: Perfect! Thanks again, Adam.

Adam: Likewise!