How to generate more leads with Pathmonk

Your website is getting traffic, but how many visitors actually turn into leads? Most businesses struggle with low conversion rates, leaving potential customers untracked and unengaged.

The biggest challenges?

• Generic lead forms – One-size-fits-all forms don’t match visitor intent, leading to low engagement.
• Friction kills conversions – Too many fields, required sign-ups, or unclear value make visitors abandon forms before submitting.
• Unqualified leads clog the pipeline – Businesses collect contacts, but without filtering, sales teams waste time on low-intent prospects who never convert.

The result: A high volume of visitors, but an empty sales funnel.

Pathmonk fixes this by analyzing visitor intent in real time and triggering lead generation experiences that actually convert. Whether it’s redirecting users to a high-converting lead page, embedding smarter forms, qualifying leads with dynamic questions, or using gated content to capture emails, Pathmonk ensures that every lead captured is valuable and sales-ready.

In this guide, we’ll break down how to generate more leads with Pathmonk, optimize lead capture, and turn website visitors into real business opportunities.

Step-by-step: How to generate more leads with Pathmonk

1. Redirect users to your existing lead generation page

📌 Best for: Businesses that already have a high-converting lead page and want to drive more prospects to it.

If your website has a well-optimized lead generation page, but visitors aren’t reaching it at the right moment, Pathmonk helps by detecting intent signals and seamlessly redirecting high-intent users to your lead page when they’re most likely to convert.

🔹 When to use:

• Your existing lead page is already optimized and converts well.
• You want to increase the number of visitors reaching your lead form without redesigning your site.
• You prefer to keep lead capture separate from popups and overlays.

⚙️ Technical note: Since this method redirects users to another page, keep track of the percentage of prospects that interacted with the microexperience but did not convert. You can always switch to a built-in lead generation microexperience for a seamless lead capture.

🔗 Learn more: How to increase lead generation by redirecting users to your existing lead page with Pathmonk

2. Use Pathmonk’s lead form to capture more leads

📌 Best for: Businesses looking for an embedded and seamless high-converting lead capture experience.

Some visitors won’t navigate to a separate lead page, so embedding a Pathmonk lead form directly into their browsing experience helps eliminate friction. These microexperiences ensure that users can leave their details without interrupting their flow.

🔹 When to use:

• Your website lacks a dedicated or well-converting lead generation page.
• You want to reduce friction by capturing leads in the moment.
• Your goal is to increase lead volume without requiring users to navigate elsewhere.

🔗 Learn more: How to collect more leads using Pathmonk’s lead form

3. Embed your own lead collection form into Pathmonk’s microexperiences

📌 Best for: Businesses with an existing lead form.

If you already use a lead collection form (e.g., HubSpot, Typeform, Marketo), Pathmonk allows you to embed it within microexperiences, improving engagement without requiring visitors to search for the form themselves.

🔹 When to use:

• You want to continue using your current lead form but increase engagement.
• You have a multi-step lead qualification process that needs to stay in place.
• You want to reduce form abandonment by presenting it to the right visitors at the right time.

🔗 Learn more: How to collect more leads by embedding your own lead form with Pathmonk

4. Use advanced lead forms to pre-qualify high-intent prospects

📌 Best for: B2B businesses or companies that need to filter and prioritize high-quality leads.

Not all leads are valuable—some may not fit your ideal customer profile. With Pathmonk’s advanced lead forms, you can add qualifying questions to screen leads before they enter your funnel, ensuring your sales team focuses on the most promising prospects.

🔹 When to use:

• You receive a high volume of unqualified leads that don’t convert into sales.
• Your sales team needs to prioritize high-intent prospects.
• You want to filter leads based on budget, industry, or other key factors.

🔗 Learn more: How to increase high-quality leads with custom questions using Pathmonk

5. Use gated content to capture email leads

📌 Best for: Businesses using ebooks, whitepapers, webinars, or reports as lead magnets.

Some visitors won’t fill out a standard lead form but will exchange their contact details for valuable content. Pathmonk detects when a visitor engages with gated content and prompts them to submit their email in exchange for access.

🔹 When to use:

• You offer downloadable resources like whitepapers, case studies, or guides.
• Your visitors prefer value-driven lead capture rather than direct sales interactions.
• You want to build an email list for nurturing leads over time.

🔗 Learn more: How to increase lead generation using gated downloadable assets with Pathmonk

What types of businesses benefit from generating more leads?

For many businesses, lead generation is the lifeline of their sales funnel—but simply collecting emails isn’t enough. The key is to attract the right leads, at the right time, and ensure they’re engaged before they drop off. Pathmonk helps businesses that rely on a steady flow of inbound leads to optimize their capture process and improve lead quality.

🔹 B2B companies with long sales cycles – Businesses selling enterprise software, consulting services, or manufacturing solutions often need multiple touchpoints before a deal closes. Pathmonk ensures potential buyers stay engaged and convert into leads before they leave the site.

🔹 Service-based businesses – Law firms, agencies, financial advisors, and medical providers depend on lead forms to drive consultations and appointments. Pathmonk improves lead capture by making forms more visible, relevant, and timed for maximum engagement.

🔹 Educational platforms and online courses – If you sell webinars, masterclasses, or membership-based learning, generating leads means capturing potential students early. Pathmonk helps by gating valuable content, surfacing lead magnets, and triggering sign-ups when interest is high.

🔹 E-commerce stores with lead nurturing strategies – Some e-commerce brands—especially those selling high-ticket items, subscription boxes, or B2B products—rely on email lists for long-term sales. Pathmonk ensures that first-time visitors don’t leave without engaging, increasing email sign-ups and future conversion opportunities.

These businesses need to ensure every captured lead has a real chance of becoming a customer. The more optimized the process, the stronger the sales pipeline.

Case study: how Prokeep increased qualified leads by 92% with Pathmonk

Prokeep, a US-based B2B SaaS company providing a messaging and customer engagement platform for wholesale distributors, faced a major challenge: their website wasn’t converting visitors into qualified leads.

The challenge: Low lead volume and poor lead quality

Prokeep identified several roadblocks preventing their website from generating high-quality leads:

• Visitors weren’t engaging with lead forms – The existing setup wasn’t compelling enough to capture intent-driven visitors at the right moment.
• Lead quality was inconsistent – Too many incoming leads weren’t fully qualified, making it harder for the sales team to focus on high-value opportunities.
• Lack of structured engagement – The site didn’t provide visitors with clear next steps based on their behavior or stage in the buying journey.
• Missed opportunities to highlight credibility – Potential buyers weren’t being exposed to reviews, case studies, or trust signals when they needed them most.

To turn website visitors into high-intent leads, Prokeep needed a solution that guided users toward conversion while filtering for the best-fit prospects.

The solution: AI-driven lead generation experiences

To fix these conversion challenges, Prokeep integrated Pathmonk’s AI-powered microexperiences into their website. The strategy was simple: engage visitors at key moments and redirect them to high-converting lead generation pages.

✅ Redirecting high-intent users to the lead generation page – Pathmonk detected when visitors were ready to engage and automatically nudged them toward the right conversion point at the right time.

✅ Streamlined qualification forms for better leads – Pathmonk optimized the demo request forms, ensuring that only sales-ready prospects submitted their details, increasing overall lead quality.

The result: +92% increase in qualified leads

By optimizing how visitors were engaged and guided toward conversion, Prokeep achieved:

✔️ 92% more qualified leads – Visitors engaging with Pathmonk-powered microexperiences were significantly more likely to submit demo requests that met sales criteria.

✔️ Higher engagement with lead forms – Pathmonk’s behavioral tracking ensured that more users saw and interacted with Prokeep’s lead generation pages, leading to higher conversions.

✔️ Reliable insights for continuous optimization – With real-time analytics and reporting, Prokeep gained a clearer understanding of visitor behavior, allowing them to further refine their website strategy.

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