A website is a living, breathing, and ever-changing marketing resource. As growth marketers continue to optimize and increase conversions we’re always on the hunt for tips, insights, tricks, and tools. Alex Marz, Director of Marketing at Trustifi offers us practical tips for relaunching a website while analyzing his role before, during, and after a relaunch. Trustifi is an Email Security Platform that protects organizations from the broadest spectrum of advanced attacks. Alex dives into their use cases and the channels they have leveraged in their organic marketing strategy.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?