With the online buying journey always changing and the buyers both demanding and expecting more personalization is becoming even more critical to a buyer’s decision. Helping to improve personalization and create a human connection is Voyage SMS, a text messaging platform for leading brands to drive revenue and build customer loyalty at scale. Director of Product and Growth, Antoine Screve dives into his critical role in this start-up phase and helps us understand how they support their buying journey with a focus on content and a balance between visuals and copy.
Listen to the Episode
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?