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How Micro-Moments Can Improve Buyer Experience and ROI
Micro-moments occur when a consumer has a need that leads them to do further online research. Learn how to improve the buyer experience.
Digital Customer Journey: How to Map, Analyze, and Improve It
A Digital Customer Journey looks a little different for each customer and requires a lot of research. Learn to map, analyze and improve it here!
Lead Qualification Process: How to Get Higher-Value Leads
One of the best ways to improve business is to get higher value leads. There are many strategies to doing this, but which is right for your company?
6 Essential Lead Qualification Tools
Marketing automation and lead qualification tools can be an extremely effective way for sales teams to qualify and nurture their leads at scale.
SDR: What Is a Sales Development Representative?
The SDR specializes in improving quality lead generation so that they can effectively set up appointments for account managers.
What is the MEDDIC Sales Qualification Framework?
MEDDIC is a sales qualification framework that can be applied to nearly any sales process. It can be an extremely effective sales tool.
SCOTSMAN: An Alternative to Traditional Sales Qualification Framework
One alternative to traditional sales qualification strategies is SCOTSMAN, which adds a few twists to the regular formula to deliver results.
What is PACTT Framework and Why It Beats BANT
What Is PACTT? This sales framework focuses on pain, authority, consequence, target profile, and timing. It helps businesses qualify leads.
Sales Funnel 101: What, Why, and How
The sales funnel is a tracking system that sales teams will use to convert a prospective client into a paying client. Learn more here.
What Metrics Drive Revenue: Critical KPIs for Your Business
It’s important to understand and track some specific metrics and critical KPIs. They will give any business a “big picture” overview and analysis.
What is the Difference Between Lead Qualification and Lead Scoring?
There are two common terms that teams are acquainted with, lead qualification and lead scoring. Here's the difference between the two.
What is BANT Sales Qualification Strategy?
BANT sales qualification is a strategy that utilizes the basics of sales to create criteria for determining if a prospect will ever become a customer.
CPA (Cost Per Acquisition): The Key Metric to Boost Your ROI
CPA is a metric used to determine how much money is required to make a conversion. Learn to calculate CPA and how to use it to increase ROI.
How to Write & Execute a Killer About Us Page
The about us page is key for educating potential clients about your company’s products or services, and mission. It is critical to their buying journey.
What Does Qualifying Leads Mean in 2020?
Qualifying leads as a discipline is continuously changing and it is a crucial step in the B2B sales process, either making or breaking your success.
The Anatomy of a Lead-Generation Landing Page
The lead-generation landing page helps to turn visitors into leads and feed the sales team. Find the elements to build up a converting landing page.
