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The Anatomy of a Lead-Generation Landing Page
The lead-generation landing page helps to turn visitors into leads and feed the sales team. Find the elements to build up a converting landing page.
How To Build a Sales Pipeline & Power it with Artificial Intelligence
The Sales Pipeline is key for any business. Learn how to build it, push more revenue, identify improvements, and detect bottlenecks.
Top Strategies to Generate B2B Leads
Convincing a company to buy your product or service can be tough. This article covers the strategies to successfully generate B2B leads.
What Makes Good Testimonials & How Do They Convert New Customers?
The right testimonials at the right time can be extremely effective for converting website visitors into customers. Learn more here.
What Is Conversion Marketing and How Do You Actually Do It?
We define conversion marketing as a set of strategies that are used to make the traffic your website already receives more valuable.
How to Successfully Measure Conversion Rate
Your website's conversion rate is an extremely important metric that needs to be measured and tracked. Learn how to measure it successfully.
How to Drive Traffic to Your Landing Page
There are several methods for attracting traffic to a landing page where the customer journey begins. Learn more here
How to identify your first leads? I Interview with Dawn Dickson from PopCom
SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction This time we are talking to Dawn Dickson who is the founder and CEO of PopCom. PopCom has developed software to make kiosks and vending machines intelligent through data and analytics at the point of purchase. It is an automated retail technology that helps to understand sales metrics, engage with customers by using facial recognition, A.I, and blockchain technology. We deep-dive today who to find the first leads for an innovative product approach. Dawn created the company after her own struggles to find vending machines that could sell her roll-up…
What is Lead Qualification & How Does It Boost Website Conversions
There are different ways to find leads. But first, it's important to understand what is lead qualification & how it helps boost website conversions.
How to Increase Conversion Rates in the E-Learning Market
Struggling to sell your online course? The e-learning market is huge but you need a winning strategy. Discover how to increase conversion rates.
How this CEO is running cold business calls to win leads I Interview with Craig Caryl from SmartCSM
SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Craig Caryl is the co-founder and CEO of Smart CSM. They developed a software product that makes buildings smarter, enabling the operators to bring their data online all in one place. SmartCSM was built to solve the problem with paper in everyday building infrastructure management and Craig shows how he is running cold business calls to win customers. The software makes teams smarter by empowering facility managers of commercial buildings to bring and manage their building infrastructure data online. In this episode we focus specifically on how Craig…
How Typeform focuses on annual subscriptions I Interview with Kevin Raheja from Typeform
SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Kevin Raheja was a former alaskan crab fisherman – now he leads BD and Sales at Typeform to drive partnerships & annual subscriptions. His first tech job was at Groupon as an early employee and the first job in SaaS was leading BD at LeadPages and Drip (owned by same parent corp). Then Kevin was at HubSpot as a Director of Strategic Partnerships for over 4 years. Typeform’s famous conversational forms scaled to $19M+ in ARR and 40k+ Customers. In today’s episode Kevin goes into detail about his…
How to grow your product with an integration growth strategy I Interview with Amit AG from Richpanel
Customer Service SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction In today’s episode we met with Amit AG from Richpanel. Richpanel helps ecommerce merchants to reduce the time spent on customer support. They help ecommerce businesses to create self service dashboards with issue trees similar to what you see on an Uber or Amazon. So customers can track orders, do order cancellations, do returns, refunds, etc – without contacting human agents. At Richpanel the team is passionately working towards re-imagining the long support process that extends over numerous interactions. Amit AG shared with us how he…
Data insights are the future of your business | Interview with Tony Simonovsky
CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction In 2015 Tony created InsightWhale with the aim to help small and medium businesses worldwide become data driven. InsightWhale has worked with clients from almost any field: starting from simple corporate websites, to big online travel-services, e-commerce and blockchain technology startups. Tony runs InsightWhale a fully remote team of professionals providing Conversion Rate Optimization (CRO), Web Analytics and Digital Marketing services for clients around the world. His clients are medium-sized enterprises, mostly based in the USA, Europe and Australia. We spoke about what types of tests to run and…
How To Use This SEO Strategy to Sell Your Online Course
Sell your online courses the smart way by using this SEO Strategy that rarely gets any recognition amongst business owners.
The Journey of an Online Course Buyer: From The Perspective of a Student
From gathering the data collected from users in full-time higher education, Pathmonk paints the journey of an online course buyer.
