Pathmonk blog

Marketing automation has taken the marketing industry by storm. But what exactly is an automated marketing strategy, and does it actually drive revenue?

Marketers understand that personalized campaigns are more successful than general ones, and an account-based marketing strategy is the best way to attract customers that are the right fit.

Marketers understand that personalized campaigns are more successful than general ones, and an account-based marketing strategy is the best way to attract customers that are the right fit.

We want the best sales, but no one wants to waste time trying to sell to unqualified leads. In that case, you might want to know what account-based marketing is.

Since Google first introduced the idea of micro-moments, the concept has evolved from simple consumer insight to a game-changing marketing tactic.

Making changes to your website could indeed help drive traffic; to keep it trendy and up-to-date. However, making changes is no simple task.

A good conversion rate optimization agency is hard to come by, especially if you don't know where to start. So, firstly reflect on your business needs and goals.

User experience, conversion rate optimization, and how the two work together are the most important processes to consider when owning a website.

Interest in web calculators is increasing as they influence and generate qualified leads. They are becoming an indispensable component to any modern website.

Interest in web calculators is increasing as they influence and generate qualified leads. They are becoming an indispensable component to any modern website.

There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend, but Pathmonk can help you.

Leah, from HPEC, has worked to build a powerful brand and referral network with their technology in order to encourage growth for their innovative technology.

For a successful website and purpose-built lead generator Elliot Zissman dives into the 3 key questions, any sales or marketing professional should answer.

There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend, but Pathmonk can help you.

One challenge is that no general-purpose analytics tool efficiently solves the needs marketers require to track the Buying Journey stages on a website.

Pathmonk Metrics analyses the buying journey to generate suggestions. These actionable suggestions enable lead generation marketing to get better results.