Pathmonk blog

Get practical advice for a successful buyer journey funnel that you can implement straight away in order to convert visitors into customers.

Micro-moments occur when a consumer has a need that leads them to do further online research. Learn how to improve the buyer experience.

A Digital Customer Journey looks a little different for each customer and requires a lot of research. Learn to map, analyze and improve it here!

One of the best ways to improve business is to get higher value leads. There are many strategies to doing this, but which is right for your company?

Marketing automation and lead qualification tools can be an extremely effective way for sales teams to qualify and nurture their leads at scale.

The SDR specializes in improving quality lead generation so that they can effectively set up appointments for account managers.

MEDDIC is a sales qualification framework that can be applied to nearly any sales process. It can be an extremely effective sales tool.

One alternative to traditional sales qualification strategies is SCOTSMAN, which adds a few twists to the regular formula to deliver results.

What Is PACTT? This sales framework focuses on pain, authority, consequence, target profile, and timing. It helps businesses qualify leads.

The sales funnel is a tracking system that sales teams will use to convert a prospective client into a paying client. Learn more here.

It’s important to understand and track some specific metrics and critical KPIs. They will give any business a “big picture” overview and analysis.

There are two common terms that teams are acquainted with, lead qualification and lead scoring. Here's the difference between the two.

BANT sales qualification is a strategy that utilizes the basics of sales to create criteria for determining if a prospect will ever become a customer.

CPA is a metric used to determine how much money is required to make a conversion. Learn to calculate CPA and how to use it to increase ROI.

The about us page is key for educating potential clients about your company’s products or services, and mission. It is critical to their buying journey.

Qualifying leads as a discipline is continuously changing and it is a crucial step in the B2B sales process, either making or breaking your success.