Pathmonk blog

It’s important to understand and track some specific metrics and critical KPIs. They will give any business a “big picture” overview and analysis.

There are two common terms that teams are acquainted with, lead qualification and lead scoring. Here's the difference between the two.

BANT sales qualification is a strategy that utilizes the basics of sales to create criteria for determining if a prospect will ever become a customer.

CPA is a metric used to determine how much money is required to make a conversion. Learn to calculate CPA and how to use it to increase ROI.

The about us page is key for educating potential clients about your company’s products or services, and mission. It is critical to their buying journey.

Qualifying leads as a discipline is continuously changing and it is a crucial step in the B2B sales process, either making or breaking your success.

The lead-generation landing page helps to turn visitors into leads and feed the sales team. Find the elements to build up a converting landing page.

The Sales Pipeline is key for any business. Learn how to build it, push more revenue, identify improvements, and detect bottlenecks.

Convincing a company to buy your product or service can be tough. This article covers the strategies to successfully generate B2B leads.

The right testimonials at the right time can be extremely effective for converting website visitors into customers. Learn more here.

We define conversion marketing as a set of strategies that are used to make the traffic your website already receives more valuable.

Your website's conversion rate is an extremely important metric that needs to be measured and tracked. Learn how to measure it successfully.

There are several methods for attracting traffic to a landing page where the customer journey begins. Learn more here

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction This time we are talking to Dawn Dickson who is the founder and CEO of PopCom. PopCom has developed software to make kiosks and vending machines intelligent through data and analytics at the point of purchase. It is an automated retail technology that helps to understand sales metrics, engage with customers by using facial recognition, A.I, and blockchain technology. We deep-dive today who to find the first leads for an innovative product approach. Dawn created the company after her own struggles to find vending machines that could sell her roll-up…

There are different ways to find leads. But first, it's important to understand what is lead qualification & how it helps boost website conversions.

Struggling to sell your online course? The e-learning market is huge but you need a winning strategy. Discover how to increase conversion rates.