Pathmonk blog

The Sales Pipeline is key for any business. Learn how to build it, push more revenue, identify improvements, and detect bottlenecks.

Convincing a company to buy your product or service can be tough. This article covers the strategies to successfully generate B2B leads.

The right testimonials at the right time can be extremely effective for converting website visitors into customers. Learn more here.

We define conversion marketing as a set of strategies that are used to make the traffic your website already receives more valuable.

Your website's conversion rate is an extremely important metric that needs to be measured and tracked. Learn how to measure it successfully.

There are several methods for attracting traffic to a landing page where the customer journey begins. Learn more here

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction This time we are talking to Dawn Dickson who is the founder and CEO of PopCom. PopCom has developed software to make kiosks and vending machines intelligent through data and analytics at the point of purchase. It is an automated retail technology that helps to understand sales metrics, engage with customers by using facial recognition, A.I, and blockchain technology. We deep-dive today who to find the first leads for an innovative product approach. Dawn created the company after her own struggles to find vending machines that could sell her roll-up…

There are different ways to find leads. But first, it's important to understand what is lead qualification & how it helps boost website conversions.

Struggling to sell your online course? The e-learning market is huge but you need a winning strategy. Discover how to increase conversion rates.

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Craig Caryl is the co-founder and CEO of Smart CSM. They developed a software product that makes buildings smarter, enabling the operators to bring their data online all in one place. SmartCSM was built to solve the problem with paper in everyday building infrastructure management and Craig shows how he is running cold business calls to win customers. The software makes teams smarter by empowering facility managers of commercial buildings to bring and manage their building infrastructure data online. In this episode we focus specifically on how Craig…

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Kevin Raheja was a former alaskan crab fisherman – now he leads BD and Sales at Typeform to drive partnerships & annual subscriptions.  His first tech job was at Groupon as an early employee and the first job in SaaS was leading BD at LeadPages and Drip (owned by same parent corp). Then Kevin was at HubSpot as a Director of Strategic Partnerships for over 4 years. Typeform’s famous conversational forms scaled to $19M+ in ARR and 40k+ Customers.  In today’s episode Kevin goes into detail about his…

Customer Service SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In today’s episode we met with Amit AG from Richpanel. Richpanel helps ecommerce merchants to reduce the time spent on customer support. They help ecommerce businesses to create self service dashboards with issue trees similar to what you see on an Uber or Amazon. So customers can track orders, do order cancellations, do returns, refunds, etc – without contacting human agents. At Richpanel the team is passionately working towards re-imagining the long support process that extends over numerous interactions. Amit AG shared with us how he…

CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In 2015 Tony created InsightWhale with the aim to help small and medium businesses worldwide become data driven. InsightWhale has worked with clients from almost any field: starting from simple corporate websites, to big online travel-services, e-commerce and blockchain technology startups. Tony runs InsightWhale a fully remote team of professionals providing Conversion Rate Optimization (CRO), Web Analytics and Digital Marketing services for clients around the world. His clients are medium-sized enterprises, mostly based in the USA, Europe and Australia. We spoke about what types of tests to run and…

Sell your online courses the smart way by using this SEO Strategy that rarely gets any recognition amongst business owners.

From gathering the data collected from users in full-time higher education, Pathmonk paints the journey of an online course buyer.

The mobile web established itself as the most widely used platform and it has becoming critical that we better support mobile clients. Get tips now!