Remaining competitive can be a challenge, but influencer marketing has emerged as a dynamic force, driving engagement, authenticity, and results like never before. HypeFactory is making it a reality as the global cutting-edge Influencer Marketing Agency where performance meets creativity. Dаriа Веlоva, Marketing & PR Director discusses how HypeFactory connects brands with audiences through influencers and elaborates on their two-layered customer acquisition approach, focusing on thought leadership and sales activation. Hype Factory’s growth efforts are multifaceted, with a central role played by their website. As an AI-driven influencer marketing agency operating on a global scale, HypeFactory focuses on both educating potential clients about influencer marketing and activating sales-ready leads. Their two-layered customer acquisition approach involves thought leadership and education through social media, press, PR, and conferences, targeting those who may be new to influencer marketing. Additionally, they engage with clients further along the sales journey through search engine optimization and participation in offline conferences, fostering personal discussions. While their educational website is a cornerstone for conveying information about their agency and sharing customer feedback, HypeFactory acknowledges the need to continually enhance its discoverability in a highly competitive industry.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.