Building out personas and truly understanding our buyers allows us to have more control of their buying journey and better personalize their experience. Head of Marketing, Cynthia Terpstra, at ReadyWorks has worked to build buying journey paths for their Enterprise audience and support this with informative content, a simple and easy-to-use website, and storytelling. ReadyWorks is a Digital Platform Conductor that helps Reduce the Risk and Cost of IT Infrastructure Transformation.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?