The Successful Role of an Academy in the Buying Journey | Interview with Giles Thompson from Avvoka
Giles Thompson dives into the role an academy can play in generating leads, funneling interest, and supporting the buying journey.
Giles Thompson dives into the role an academy can play in generating leads, funneling interest, and supporting the buying journey.
Andrew gives the listeners some practical tips on how to optimize a website for a streamlined user experience to stand out from the competition.
Someone who has worked hard to simplify the buying journey for their complex solution is Director of Marketing at StorONE, Karen Crump.
David dives into how Zenerate helps teams train and enhance the customer experience which has boosted their organic growth and brand authority.
Jennifer Bilec dives into the cookie-less future and the role CitizenMe will play in helping to continue generating micro-personalized experiences.
Israel is eager to drive product-led growth and heighten the user experience; offering a quick time to value and escalate their growth.
Keegan dives into their efforts to remind people of the problem and help them improve customer experience and the buying journey overall.
Chris, Senior Director of Marketing, offers useful tips and insights into developing and supporting a community in the buying journey.
In a new and innovative category, Lea looks to refuel and better support the buyers journey with an enhanced, visual and educational experience.
Marketing Manager, Lyndsay Close joined us today to dive into how they support their longer buying journey, nurture and educate their prospects.
Focused on leveraging testimonials combined with a clear, educational, and optimized website is Affiliate Marketing Manager, Elena Ciaccio.
Tracy dives into the different buying personas they serve and how they support them on their website and through outbound marketing efforts.
Dhruv Kohli dives into their efforts to build their virtual brand and reach both online and offline personas in this two-sided marketplace.
By hyper-focusing on one key channel and executing a successful buying journey Spocket was able to grow in other key growth channels.
As they grow in an emerging space Jessica is working to narrate the value more and integrate the product into the online user experience.
Co-Founder and CEO, David Adi dives into his personal story and how they equally work to make their buyers journey accessible and inclusive.
Head of Marketing, Cynthia Terpstra, at ReadyWorks has worked to build and support buying journey paths for their Enterprise audience.
With their longer sales process, Ellie is eager to better support the buying journey with fresh brand design and informative and encouraging content.
Antoine dives into his critical role in this start-up phase and helps us understand how they support their buying journey with a focus on content.
With a focus on generating successful buying journey content, the team leverages its video management software to create user-generated content.
Focused on targeted and personalized buying paths is Digital Marketing Manager at RTAFleet, James Ricks, who dives into the personas they serve.
The Director of Client Services and Marketing, Devin Christopher dives into the role she plays in building brand awareness and heightening customer experience.
Focusing on this simplification matched with a heightened user experience is The Digital Marketing Manager, at NetWise Data, Mark Richardson
While discussing key acquisition channels Mario, CEO and Founder of Impesa acknowledges the importance of the website in the buying journey.
Working to understand buyer behavior and better support a longer buying journey is Head of Marketing at Nucoro, Lauren Arthur.
Head of Customer Engagement, Nicky, offers us insight into the industry they have served for over 25 years and how they continue to improve customer engagement.
Looking towards product-led growth, Sahil acknowledges the importance of the website in supporting an independent buying journey and user-centric experience.
The Head of Growth and Marketing, Breezy Beaumont dives into how they work to grow in this new category and equally leverage product-led growth.
The Director of Marketing, Alison, offers us tangible tips and insights into successfully increasing user engagement and better supporting the buying journey.
Chaka and Andrea work to make the best user experience possible and have even leveraged Pathmonk’s micro-experiences to further optimize their buying journey.
Giles Thompson dives into the role an academy can play in generating leads, funneling interest, and supporting the buying journey.
Andrew gives the listeners some practical tips on how to optimize a website for a streamlined user experience to stand out from the competition.
Someone who has worked hard to simplify the buying journey for their complex solution is Director of Marketing at StorONE, Karen Crump.
David dives into how Zenerate helps teams train and enhance the customer experience which has boosted their organic growth and brand authority.
Jennifer Bilec dives into the cookie-less future and the role CitizenMe will play in helping to continue generating micro-personalized experiences.
Israel is eager to drive product-led growth and heighten the user experience; offering a quick time to value and escalate their growth.
Keegan dives into their efforts to remind people of the problem and help them improve customer experience and the buying journey overall.
Chris, Senior Director of Marketing, offers useful tips and insights into developing and supporting a community in the buying journey.
In a new and innovative category, Lea looks to refuel and better support the buyers journey with an enhanced, visual and educational experience.
Marketing Manager, Lyndsay Close joined us today to dive into how they support their longer buying journey, nurture and educate their prospects.
Focused on leveraging testimonials combined with a clear, educational, and optimized website is Affiliate Marketing Manager, Elena Ciaccio.
Tracy dives into the different buying personas they serve and how they support them on their website and through outbound marketing efforts.
Dhruv Kohli dives into their efforts to build their virtual brand and reach both online and offline personas in this two-sided marketplace.
By hyper-focusing on one key channel and executing a successful buying journey Spocket was able to grow in other key growth channels.
As they grow in an emerging space Jessica is working to narrate the value more and integrate the product into the online user experience.
Co-Founder and CEO, David Adi dives into his personal story and how they equally work to make their buyers journey accessible and inclusive.
Head of Marketing, Cynthia Terpstra, at ReadyWorks has worked to build and support buying journey paths for their Enterprise audience.
With their longer sales process, Ellie is eager to better support the buying journey with fresh brand design and informative and encouraging content.
Antoine dives into his critical role in this start-up phase and helps us understand how they support their buying journey with a focus on content.
With a focus on generating successful buying journey content, the team leverages its video management software to create user-generated content.
Focused on targeted and personalized buying paths is Digital Marketing Manager at RTAFleet, James Ricks, who dives into the personas they serve.
The Director of Client Services and Marketing, Devin Christopher dives into the role she plays in building brand awareness and heightening customer experience.
Focusing on this simplification matched with a heightened user experience is The Digital Marketing Manager, at NetWise Data, Mark Richardson
While discussing key acquisition channels Mario, CEO and Founder of Impesa acknowledges the importance of the website in the buying journey.
Working to understand buyer behavior and better support a longer buying journey is Head of Marketing at Nucoro, Lauren Arthur.
Head of Customer Engagement, Nicky, offers us insight into the industry they have served for over 25 years and how they continue to improve customer engagement.
Looking towards product-led growth, Sahil acknowledges the importance of the website in supporting an independent buying journey and user-centric experience.
The Head of Growth and Marketing, Breezy Beaumont dives into how they work to grow in this new category and equally leverage product-led growth.
The Director of Marketing, Alison, offers us tangible tips and insights into successfully increasing user engagement and better supporting the buying journey.
Chaka and Andrea work to make the best user experience possible and have even leveraged Pathmonk’s micro-experiences to further optimize their buying journey.
Your gateway to
AI applied to Marketing
Straight to the chase content
to expand your knowledge
20 min episodes with data-backed
success & failure stories