master the pathmonk suite
Centre of Digital Expertise
There is a Pathmonk feature for every marketing challenge you may encounter. Learn how to take your growth skills to the next level.
Is Google Analytics lying to you? A technical look at modeled and hidden data on GA4
Discover how GA4 models users, hides long-tail data, and why your numbers don’t match reality after the December 2025 consent mode update.
Understanding your Pathmonk statistics and the math behind them
Discover how Pathmonk measures uplift with rigorous math. Learn why 50/50 traffic splits, control groups, and significance testing ensure real results.
How to identify companies visiting your B2B website with Pathmonk
Discover how to identify the companies visiting your B2B website, understand their intent, and turn anonymous traffic into actionable leads using Pathmonk.
How to train Pathmonk’s AI to boost your performance
Learn how to train Pathmonk’s AI with simple tasks that improve personalization, speed up results, and boost your website’s performance.
How to track website events with Pathmonk
Track website events with Pathmonk using Web URL Goals, Pixels, 3rd-party integrations, and Thank-You Pages to optimize conversions effortlessly.
How to generate more leads with Pathmonk
Generate more leads by redirecting users to high-converting lead pages, embedding lead forms, pre-qualifying leads, and using gated content to capture emails.
How to drive more trial signups with Pathmonk
Increase trial signups by triggering signup popups, capturing user details for onboarding, and redirecting visitors to your trial page at peak intent moments.
How to increase e-commerce sales with Pathmonk
Drive more e-commerce sales by promoting bestsellers, helping customers choose products, revealing discounts, and optimizing product promotions.
How to drive more phone actions with Pathmonk
Boost inbound calls by triggering click-to-call CTAs, capturing phone numbers for follow-ups, and optimizing direct call interactions.