Educate & Convert: Crafting Clear Value on Your Website for Dynamic Engagement | Interview with Jonathan Whetstone from LeadIQ

Educate & Convert Crafting Clear Value on Your Website for Dynamic Engagement Interview with Jonathan Whetstone from LeadIQ


Outbound certainly isn’t dead; with the opportunity to unlock untapped potential and forge impactful connections, it’s essential to engagement and growth. Jonathan Whetstone, Senior Manager of Growth Marketing discusses LeadIQ’s prospecting platform that simplifies outbound sales for various industries. Jonathan explains that LeadIQ helps sales teams find relevant buyer contacts, their information, and sales triggers to optimize communication. The primary clients include B2B software companies, SaaS companies, and technology companies, but they work across various industries. When asked about client acquisition channels, Jonathan mentions paid advertising, remarketing, email marketing, and phone calls as their top channels. He emphasizes the importance of the website, which underwent a refresh last year, serving not only as an information hub but also as a conversion tool through clear value propositions, A/B testing, and simplified account creation processes. The website aims to educate visitors on prospecting while converting them into clients.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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