Create Customer Relationships Through Exceptional Experiences | Interview with James Hotson from Thankful

Create Customer Relationships Through Exceptional Experiences Interview with James Hotson from Thankful

Introduction

Being able to meet your customers’ expectations and satisfy their needs and wants is paramount to any business growth. Thankful is an artificial intelligence software that enables enterprises to transform their customer service from cost center to revenue driver by delivering personalized, expert automation at scale. We were excited to welcome VP of Partnerships, James Hotson, who cares about customer relationships and experiences as much as we do. James reminds of the importance of customer relationships and experiences and dives into how they work to ensure they offer exceptional experiences to both their clients and their client’s clients.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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