Websites are moving away from just being a resource or an opportunity to force our ideas on customers to more focus on the user experience and understanding what our customer needs rather than assuming their needs. 10to8’s head of marketing, Anna Kocsis discusses the growth of the appointment scheduling software and her ideas to optimize the user experience. With multiple landing pages and resources, Anna wants to support the buying journey and encourage a conversational design.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?