Driving B2B Growth with Account-Based Marketing | Interview with Mike Richardson from Legerity

Driving B2B Growth with Account-Based Marketing Interview with Mike Richardson from Legerity Financials

We spent time diving into common marketing analytical tools and their true impact on encouraging growth and supporting the buying journey. Our guest today, Mike Richardson, Marketing Manager at Legerity Financials discusses the limited results of Google Analytics and how he is driving growth with new tools, outbound, and account-based marketing. Legerity is an expert in cloud-based accounting rules software, changing the way the industry thinks about accounting.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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