A vital aspect of any organization’s strategy is the success and productivity of finance and audit functions, contributing to both company growth and resilience. Helping companies increase and execute that productivity is DataSnipper. Arkadiy Kondrashov, Head of Demand Generation gives us more insight into this global tech scale-up focused on transforming data in the audit and financial industry. DataSnipper has rapidly grown in the past year, with approximately 500,000 audit and finance professionals across 90 countries using their platform. The company’s client acquisition is a mix of inbound and outbound efforts, with a growing emphasis on outbound marketing and customer success strategies. The website is praised for its extensive content, educating visitors, and showcasing the tool’s value. Arkadiy also highlights the need for website personalization to help users navigate efficiently. As a leader, Arkadiy has learned the importance of not rushing decisions, emphasizing alignment among stakeholders, and executing quickly once a clear path is defined. Arkadiy sheds light on Data Sniper’s growth and the challenges and opportunities they face in the competitive market.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.