When we think about water we think about a key resource to life, a key compound to everyday tasks. However, as easily as it can give life it can take away. Eddy Solutions protects against water damage with intelligent technology and real-time data. The VP of Marketing, Nadine Evans joined us today to dive into who they serve, how they reach them, their journey to expanding their digital presence, discovering personas, and how they successfully communicate complex ideas on their website.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?