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The truth is, it’s often hard to tell why your site doesn’t bring the expected results and how to change that. Pathmonk Metrics highlights what requires your attention and gives actionable suggestions for better results.
Pathmonk Metrics immediately tells you what you need to know and how to fix it rather than just presenting you with raw data:
What is Buying Journey Analysis?
Buying Journey analysis is the process of measuring and analyzing the Buying Journey of the potential leads on your website. Marketers that want to generate leads from their website use buying journey data to assess the performance of each stage of the buyer’s decision-making process. By assessing each stage marketers can discover what has been successful and what still requires improvement so that they can increase website lead generation.
The Buying Journey is the process that buyers go through to become aware of, consider, and decide to purchase your product or service. With easy access to information today, buyers gain all the information they need quite independently on your website and through other online sources. So it’s no surprise that almost 70% of buyers’ journeys are done independently online and potential buyers have already completed 67% of their journeys before they talk to someone from sales.
HubSpot coined the term Buying Journey and outlined a simple yet effective separation of the 3 stages:
- Stage 1 The Awareness stage: After a buyer realizes they have a problem or pain point they are eager to find a solution and begin discovering their options.
- Stage 2 The Consideration stage: Buyers have defined their goal and are committed to addressing it. They evaluate the specific offering and start to become willing to engage with businesses.
- Stage 3 Decision Stage: Buyers have already decided on a solution category. They have a profound understanding of specific offerings and need to decide on the one that best meets their needs.
So, the question that often haunts lead-gen marketers is; How can you understand and optimize the Buying journey on your website without spending hours digging through reports, not finding a useful answer?
Most Website Analytics Tools Overcomplicate Things. They Don’t Provide Fast Answers.
There is a plethora of user behavior and website analytics tools. Google Analytics is the most popular of them all, with 85% of all websites using it. With another 8% using heat mapping and session recording tools like Hotjar, CrazyEgg, Mouseflow, and LuckyOrange.
Let’s look at Google analytics. When you log in, Google Analytics provides more than 125 menu items for various reports that track more than 290 different metrics. It literally takes a certificate to master it. No kidding there is actually the Google Analytics Academy that includes over 180 hours of instruction and hundreds of practice-based assessments to simply understand it.
So what do many marketers do? They ignore pretty much everything that you could do with Google Analytics as it’s too overwhelming to start with.
This easy decision buys them back time in their daily work but it comes at a large cost. Like the saying goes “Easy decision” – “Hard life”!
After more than 400+ conversations with B2B marketers, we came to the conclusion that way too many marketers find it challenging to answer basic questions about their website results.
- How many page views does your page have?
- How many conversions do you get from your LinkedIn traffic?
- At which stage of the buyer’s journey (awareness, consideration, decision) does your paid traffic drop?
- How many leads did you win last month?
- How long does it take prospects to decide to use your business?
Lead-Gen Marketers should be able to answer these questions quickly and confidently.
Pathmonk Metrics is a Time Saver. It Gives Actionable Change Suggestions
Pathmonk Metrics focuses on your website Buying Journey. Our tool provides you with data that is impossible to get with Google Analytics or any other tool…
Because Pathmonk analyses each step that website visitors take in their buying journey, every click, every scroll, every tab change, every revisit, etc. This tool knows where people are in the Buying Journey and how far they are from making a decision, all thanks to Pathmonk’s AI.
Without having to set up any trigger events, reading into heatmap results, or watching countless user session videos, it tells you what you need to know to improve the Buying Journey on your website. It literally provides hands-on suggestions that tackle the specific bottlenecks on your website.
When you know why you’re losing leads and you know what you can do to tackle those challenges then you can improve the buying journey on your website.
- Your Website Buying Journey Score
- Actionable Change Suggestions
- Conversion Report
- Source Analysis
With Pathmonk Intelligence, you get all the data and actionable change suggestions at a glance so you can focus on creating a better Buying Journey for your visitors.
Pathmonk Metrics is currently in beta – so you spotted it early – you can request free access here.
Pathmonk Metrics is a Faster Solution in Other Ways Too
- Fast setup: Set up in < 5 minutes
Pathmonk Metrics allows you to be fully independent of any developer. It’s simple to set up, in less than 5 minutes, with accurate measurements of how each traffic channel is converting, telling you exactly what to do to improve
- Fast learning curve: 4 tabs & immediately under control
- Fast loading: Analytics that keep your site speed fast
Pretty much every analytics tool out there has a performance impact on the website and therefore slows down page speed. Pathmonk Metrics is a lightweight analysis tool that doesn’t slow down your website. The script loads asynchronously which has the advantage of not slowing the page down.
- Fast insights: Benefit from Pathmonk’s AI immediately
As you read this, Pathmonk’s AI is already learning from countless lead gen pages. SO once you plug it into your page you will immediately benefit from the AI suggestions without having to crunch numbers for countless hours to get to insights.
Request Free Access & Try Pathmonk Metrics Now
Pathmonk Metrics is a simple, time-saving metrics tool that goes beyond the standard insights by identifying the health of the buying journey on your website. It provides you with actionable suggestions so you can address the hidden bottlenecks on your site.
You don’t need to remove your current analytics provider but rather use Pathmonk Metrics alongside your other tools, see where you get the most actionable and impactful insights. Pathmonk Metrics is currently in beta, you spotted it early, request free access here.