Fostering Decision-Making and Seamless Client Journeys | Interview with Frances Scott from Codestone

Fostering Decision-Making and Seamless Client Journeys Interview with Frances Scott from Codestone

Introduction

Cloud software has revolutionized industries and propelled businesses toward success through enhanced efficiency and innovation. Codestone helps you future-proof your business with cloud technology. Frances Scott, SAP ERP Marketing Manager discusses the company’s role as a management consultancy aiding businesses to streamline processes, enhance efficiency, and implement cutting-edge software from brands like SAP and Microsoft. Codestone’s services assist in the implementation of Enterprise Resource Planning (ERP) and Enterprise Performance Management (EPM) solutions for businesses of all sizes, relieving pain points like data entry and human error. After a recent acquisition Codestone’s website refresh emphasizes the goal to modernize and engage visitors through interactive content. Codestone’s website has evolved beyond a mere digital presence, morphing into an educational powerhouse that empowers visitors with a comprehensive understanding of their services. From showcasing a diverse array of cutting-edge technologies to offering insightful testimonials, the website acts as a guide assisting prospects in making informed decisions while creating seamless client journeys toward valued partnerships. Francis works to build a digital presence via platforms like LinkedIn and experiments with AI technologies like Synthesia for content creation, in line with Codestone’s commitment to technology innovation.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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