Growth Marketing in the Fresh Produce & Food Production Industry | Interview with Georgina Knock from KisanHub

Growth Marketing in the Fresh Produce & Food Production Industry Interview with Georgina Knock from KisanHub

Feeding a growing population of over 7 billion is no easy feat. As farming is one of the oldest and largest employers in the world serving our diets and growth, KisanHub is determined to support the agricultural industry and be a part of the journey that is growth and delivery of food to consumer plates. Marketing Communications Manager, Georgina Knock dives into the industry, who they serve, how they communicate with and reach their audience, and her overall view of growth marketing in the agricultural industry. This industry is data-driven, and boy do we love data. Their platform improves how you manage and communicate complex data, to strengthen collaboration.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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