Growth Marketing Insights and User Experience in the Compliance Sector | Interview with KC Chan from TAINA

Growth Marketing Insights and User Experience in the Compliance Sector Interview with KC Chan from TAINA

I always plead ignorance when it comes to anything involving finances. Well, experts in the field join us today. TAINA is a Regulatory Technology business with a mission to help financial institutions comply with their regulatory requirements whilst dramatically improving their customers’ experience, saving costs, and reducing risks. The Head of Growth Marketing, KC Chan joined us today. He dives into the varying personas and intricacies of the business while highlighting the importance of user experience in this vertical and their own marketing strategies.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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