The convergence of data and intelligence is transforming industries and unlocking possibilities. And AtData is giving you that power. Mallory Green, Vice President of Marketing discusses the company’s focus on email address intelligence and how it benefits marketers, salespeople, and businesses collecting consumer data. AtData provides accurate and privacy-compliant email-centric data solutions that validate and verify customer data, enabling the development of actionable customer profiles. These profiles aid in risk assessment, marketing enhancement, cost reduction, revenue maximization, and fraud prevention. AtData’s solutions are particularly relevant for industries such as retail, e-commerce, subscription services, and financial services, where email addresses play a pivotal role in fraud detection and customer engagement. Mallory highlights the significance of understanding target audiences, implementing omnichannel strategies, and maintaining consistent messaging across platforms. AtData’s growth strategy revolves around a recent merger, forming a rebranded entity aimed at revolutionizing email address intelligence. Mallory leads this strategy by leveraging channels such as conferences and webinars to amplify brand awareness. Their website plays a pivotal role, serving as a central touchpoint that conveys a cohesive message to visitors, aligning with the broader marketing approach. It provides comprehensive information and reinforces omnichannel engagement efforts and drives growth through a consistent and resonant customer experience.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.