Growth Through TV Advertising and Dynamic Shifts in Traditional and Streaming Channels  | Interview with Elena Hengel from Marketing Architects

Introduction

Join us in today’s episode with Elena Hengel, VP of Marketing at Marketing Architects. Uncover the secrets of TV advertising as Marketing Architects reshape the industry. For over 25 years, they’ve revolutionized the traditional agency model, empowering brands with profitable growth. Elena dives into the intricacies of TV’s power and the unique all-inclusive model, covering everything from creative pretesting to e-commerce optimization. Explore their diverse clientele, client acquisition channels, and the challenges faced in communication.

Discover the strength of Marketing Architects’ content-rich website and Elena’s journey as a leader.

Tune in for rapid-fire insights and valuable advice in this marketing odyssey.