How a Content Growth Strategy Supports the Buying Journey | Interview with Trice Alford from Sellozo

How a Content Growth Strategy Supports the Buying Journey Interview with Trice Alford from Sellozo

Introduction

You all know Amazon right? Well, I do hope so. Amazon is booming and as the pandemic swept small businesses and entrepreneurs into hiding, Amazon was the light for the shift to online eCommerce. Helping independents and small businesses grow further, in a somewhat confusing world is the team at Sellozo, a fully-automated Amazon Advertising software that enables you to massively grow your sales and profitability in weeks while lowering your ACoS. The Head of Marketing, Trice Alford dives into their initial stages of growth as a start-up and how their perspective shifted to content marketing. With this market growing, there is more need for knowledge and Trice wants to support their audience’s buying journey with educational and impactful content.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey