How a Food Brand Director Thinks About Digital Growth | Interview with Kasey Moss from Chomps

How a Food Brand Director Thinks About Digital Growth Interview with Kasey Moss from Chomps

Introduction

I don’t know about you but I’m always thinking about my next meal or snack. We are privileged and overwhelmed with choice but finding a yummy and healthy combination can sometimes feel more challenging. Chomps is a better-for-you meat snack brand with products made from the highest-quality, sustainably sourced proteins and no hidden, harmful ingredients. We welcomed, Brand Director, Kasey Moss, who dives into her digital growth strategies and how they have leveraged influencer marketing and leverage data-driven audience insights. Kasey looks to the future of their website with the goal of educating more, driving inspiration, and providing engagement.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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