How Digital Marketers can Leverage OTT/CTV Advertising | Interview with Rachel Dillon from Strategus

Streaming has become the new norm for how we consume content and integrating our advertising and marketing efforts in this space can be crucial to reaching our audience. As pioneers for the first programmatic OTT (Over-the-top) and CTV (Connected TV) advertising campaigns, the Strategus Platform produces real-time automated campaigns that instantly deliver custom, audience-targeted messages. Rachel Dillon the VP of Sales & Marketing joined us today to offer insights into their business and clientele while focusing on her perspective on growth and encouraging digital marketers to market in a meaningful and strategic way.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey

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