How Investors Think About B2B Growth Marketing | Interview with Akeel Jabber from HoriZen Capital

How Investors Think About B2B Growth Marketing Interview with Akeel Jabber from HoriZen Capital

Building and growing a company is no linear challenge, as all owners hit rocky and bumpy parts in the road. Yet, it is expected as part of any business development. Sometimes we need a little help and HoriZen Capital is on a mission to help increase top-line growth through our tested and data-driven approach. The Investment Director, Akeel Jabber, joined us to dive into the industry, who they serve, and how they think about growth marketing.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey