As marketers, we’re naturally obsessed with generating traffic but traffic doesn’t mean sales or leads. To avoid just achieving this vanity metric we have to ensure our SEO and Conversion Rate Optimization are working together successfully for ultimate growth. Helping companies improve their SEO, online marketing, and lead generation to develop effective online sales strategies and grow their business is Cash Cow Marketing. We welcomed the Managing Director, Clive Campbell-Smith, and the Technical Lead, Enrico Caballero to the show. They open up about how they practice what they preach, their mission to offer value, and the endless, yet passionate efforts to optimize their website and guide users through the tailored buyer’s journeys.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?