The customer is the key to any success or growth. Without them, we have no business. Improving customer experience and better supporting the buying journey is an essential way to maintain and grow our customer base. Pigeon’s technology allows a business of any size to build a professional, multi-department directory for customer communication. The Director of Client Services and Marketing, Devin Christopher dives into the role she plays in building brand awareness and heightening customer experience. Devin gives us an overview of who they serve and how they look to better support their buying journey with a simplified and easy-to-use website.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?