How to Drive a Data-Driven Branding Process | Interview with Jeff Hedrich from Prodigal Company

How to Drive a Data-Driven Branding Processes Interview with Jeff Hedrich from Prodigal Company

Introduction

Over the last few years, data and technology have revolutionized one-to-one marketing. With multi-channel, multi-devices, and all-around informational access, data is quickly becoming an asset to any brand. Businesses that leverage data are seeing exponential growth and Prodigal Company is helping brands to drive data-driven branding processes. Jeff Hedrich, founder dives into how they help businesses discover what is most important about their brand and how to effectively communicate it to their target audience through their innovative Brand MRI process.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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