How to drive more phone actions with Pathmonk

For businesses that rely on direct sales conversations, phone calls are a high-intent conversion point. But even with strong website traffic, most companies struggle to turn visitors into inbound calls.

The core issues?

• Lack of immediate intent – Visitors don’t always see why they should call now instead of later.
• Hidden or passive CTAs – If the number isn’t obvious or the call option isn’t frictionless, users won’t take action.
• Missed opportunities for follow-up – Some visitors aren’t ready to call but would leave their number if prompted.

The result? Fewer direct calls and lost potential leads.

Pathmonk solves this by engaging visitors at the right moment and guiding them toward action. Whether it’s a click-to-call prompt for high-intent users or a form to capture phone numbers for follow-up, Pathmonk ensures businesses don’t miss out on valuable conversations.

In this guide, we’ll break down how to drive more phone actions with Pathmonk, including strategies to increase inbound calls and capture leads for future engagement.

Step-by-step: How to drive more phone actions with Pathmonk

1. Receive direct calls from high-intent visitors

📌 Best for: Businesses that rely on immediate phone interactions (e.g., local services, high-ticket sales, appointment-based businesses).

Some visitors are ready to call, but they hesitate because they don’t see a clear next step. Pathmonk detects high-intent behaviors—such as viewing the contact page, spending time on pricing, or scrolling to the bottom of a sales page—and triggers a click-to-call microexperience to remove friction.

🔹 When to use:

• You want to encourage immediate calls from visitors who are ready to engage.
• Your business depends on real-time conversations (e.g., law firms, medical practices, local services).
• You want to increase conversion rates on mobile, where users can instantly tap to call.

⚙️ Technical note: If your phone action relies on mobile click-to-call (e.g., tel:// links), ensure your website is optimized for mobile visitors. For desktop users, consider adding a callback request option instead.

🔗 Learn more: How to increase direct calls using Pathmonk

2. Collect phone numbers for follow-up calls

📌 Best for: Businesses with longer sales cycles that require follow-up (e.g., B2B sales, financial consulting, real estate).

Not all visitors are ready to call immediately, but that doesn’t mean they aren’t interested. Pathmonk’s microexperiences prompt users to leave their phone number, allowing your sales team to follow up at the right time.

🔹 When to use:

• Your product or service requires multiple touchpoints before a decision.
• Visitors may need more time to evaluate but would appreciate a scheduled follow-up.
• You want to capture and qualify leads rather than waiting for inbound calls.

⚙️ Technical note: All phone number collection happens through a Pathmonk microexperience, meaning data stays within the Pathmonk system. If you need to sync leads with your CRM, you can connect Pathmonk via Zapier or direct API integration to automate follow-ups and sales outreach.

What types of businesses benefit from driving more phone calls?

For many businesses, phone calls aren’t just a communication tool, they’re a direct revenue driver. If a prospect picks up the phone, they’re often further along in their decision-making process than someone just browsing a website. The challenge? Getting visitors to take that step. 

Here’s who benefits the most:

🔹 Local service providers – Businesses like law firms, medical practices, home services, and real estate agencies thrive on direct calls. When a potential client needs urgent help or personalized service, a quick call is the fastest way to convert them into a paying customer.

🔹 High-ticket B2C services – Car dealerships, financial advisors, private coaching, and luxury brands often require personal interaction before a sale. A well-placed phone CTA ensures that high-intent visitors connect with a representative instead of leaving without taking action.

🔹 B2B companies with a complex sales process – In industries like enterprise software, manufacturing, and logistics, buyers often need to clarify details before committing. Encouraging phone inquiries helps move potential clients further into the pipeline.

🔹 Businesses relying on scheduled appointments – Spas, salons, wellness centers, and repair services depend on inbound calls to fill up their booking calendars. Making it easy for visitors to call—especially on mobile—reduces missed opportunities.

For these businesses, a missed call is a missed opportunity. The more visitors that pick up the phone, the more deals, appointments, and sales that happen in real time.

Case study: How Lollipop Local increased direct calls by 120% for Blake Fire with Pathmonk

Blake Fire and Security Systems, a company specializing in security solutions for homes and businesses, struggled to convert website visitors into inbound calls. Their marketing partner, Lollipop Local, a UK-based digital marketing agency, needed a better strategy to drive real-time customer engagement.

The challenge: Low direct calls despite high website traffic

Lollipop Local identified several issues preventing website visitors from picking up the phone and calling Blake Fire:

• Competitive market saturation – The fire and security industry is filled with companies offering similar services, making it hard to stand out.
• Lack of clear call-to-action (CTA) placement – Visitors weren’t being guided toward making a call at the right moment.
• Missed engagement opportunities – The existing setup didn’t proactively encourage users to take immediate action.
• Limited visitor behavior insights – Without data on how users interacted with the site, optimizing phone inquiries was difficult.

They needed a smarter way to engage visitors at the right time and increase inbound calls.

The solution: AI-driven engagement for higher phone conversions

To turn more website visitors into direct calls, Lollipop Local integrated Pathmonk’s AI-powered microexperiences into Blake Fire’s website. This allowed them to:

✅ Trigger click-to-call CTAs dynamically – Pathmonk detected high-intent visitors (e.g., those spending time on service pages) and presented timely, one-click call prompts.

✅ Showcase reviews and case studies to build trust – Social proof was displayed during the consideration phase, reinforcing credibility before visitors made the decision to call.

✅ Optimize lead forms for call requests – For visitors not ready to call immediately, Pathmonk simplified lead capture forms to collect phone numbers for follow-ups.