With the pandemic and social distancing recently rampaging our ‘normal’ lives, our outbound strategies have been impacted. From no more events to reduced personal interactions we’ve turned our focus to executing an inbound marketing strategy. The Marketing and Communications Manager at Jambo, Eilbhe Kennedy, has worked to increase organic growth and support their varied audience through an inbound-marketing-machine website. With educational content, downloadable resources, and appropriate CTAS, Eilbhe has seen Jambo grow through the pandemic. Jambo’s stakeholder relationship management (SRM) software is the fastest and easiest way for your organization to track all your stakeholder information and manage engagement and consultation programs.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?