How your lead form impacts the buying experience I Interview with Pete Lamson from Jazz HR

Introduction

Today we meet up with Pete Lamson – Chief Executive Officer at JazzHR and we take a close look at JazzHR’s buying experience so we touch on the ever-green form field discussion.

JazzHR is easy, powerful, and affordable recruiting software purpose-build for SMBs. As CEO of JazzHR, Lamson is responsible for JazzHR’s strategic direction, company performance, day-to-day business operations, and a support center for our revenue teams.

In today’s conversation we touch upon the importance of framing your value proposition. We’re going beyond the surface of your typical value proposition statement and explore how the value proposition is actually affecting website conversions. We also take a deeper look at the form fields and how they affect the buying experience and in turn bottom line revenue…