The Importance of Accessibility and Inclusivity in the Buyers Journey | Interview with David Adi from AllyAble

The Importance of Accessibility and Inclusivity in the Buyers Journey Interview with David Adi from AllyAble

Introduction

Do you feel confident that you are reaching all potential customers? Perhaps there is another audience that you haven’t tapped into. 1 billion people experience some form of disability and we have the opportunity to make the digital buyers journey more inclusive and accessible. Making the world a better place by simplifying this process is AllyAble. AllyAble360™ was created as a modular solution that allows your development to design digital assets with accessibility in mind from the beginning. Co-Founder and CEO, David Adi joined us to dive into his personal story and how they equally work to make their buyers journey accessible and inclusive.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey