Supporting Independent Buying Journeys for a Longer Sales Cycle | Interview with Scott Riddell from RocketRez

Supporting Independent Buying Journeys for a Longer Sales Cycle Interview with Scott Riddell from RocketRez

What’s one of the first things you do when planning a holiday or trip? You research the best museums, attractions, and tours to indulge in during your visit. To do that you need tickets and as online consumers demand more RocketRez provides fast efficient ticket and retail sales in a unified Point-of-Sale. Marketing Director, Scott Riddell gives us his growth tips and strategies for supporting their longer sales cycle and buying journeys.

With independent buying journeys, content is crucial to building brand authority and awareness so Scott and the team are working to be experts and thought leaders in the industry.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey