Brands mean something to consumers. Once you have caught their attention and satisfied their wants you’ll have loyal customers and brand advocates for life. This couldn’t be more prevalent in the world of fashion and retailers are on the hunt to provide those brands to their customers. LoveTheSales is the world’s leading online sales marketplace helping retailers find the best deals; receive price drop alerts and the latest trends, using their award-winning machine learning platform to match discounts to its audience of consumers, accelerating the sell-through of discounts. The Head of Performance Marketing, Martin Michels, joined us to discuss the industry, their audience and offer us insight into their intent-driven strategy.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?