Video content is a growing demand as marketers work to help prospects understand products or services, to connect with customers and prospects on a more emotional and real level, and to tell a story. Videos can be costly and often require quality execution to be effective. Helping to make videos simpler is Gather Voices, a video relationship management software that helps to drive more engagement than ever before. The VP of Marketing, Chad Alger-Hardt dives into the wider buyer personas they support and the growth channels they leverage. With a focus on generating successful buying journey content, the team leverages its video management software to create user-generated content to better support the website buying journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?