Boy, were we excited to speak to a generating-lead expert, Michael Cooney. His insights, advice, and experience align perfectly with our mission at Pathmonk as he Co-Founded WhatConverts. What Converts is a software solution that allows you to see what marketing converts, making it easier to attribute sales to traffic sources and you’ll no longer be left wondering where leads originated or what leads converted. Michael dives into why he founded and started this company and offers us honest insights into successful lead generation, attribution, and conversions. You’ll want to listen to this one!
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?